Tittytainment is a cultural critique of mass media entertainment–particularly as it relates to vulgar and irrelevant content–and our incapacity to veer away from it.
The phenakistiscope, an animation device that created the illusion of motion by looping images around a pivot point, is often regarded as one of the first forms of media entertainment and a precursor for what later became the motion picture. I used it as the main vehicle to communicate my idea. I designed 8 disks in total. Each disk has a specific theme and eight of them help build my narrative of this project.
DDD, a self-initiated project to document some thoughts and some inspiration, which is made to help myself form and direct my view towards design.
KBA-Notasys is a European company that manufactures banknote printing machine. This project is to design a series of banknote specimen to showcase its printing technologies and security features.
Follow is a self-initiated project which focuses on Mass Psychology. In today's society, information is excessive. To some extent, people are much blinder than before. The project is trying to get people aware of how easily they can be influenced by the crowd and stress the importance of independent thinking.
The theme of this magazine is about the sea, the ocean. As we all know, oceans account for 70% of the earth, which is similar to the proportion of water in our bodies. This magazine is not another National Geographic. It's more about humanity and culture-oriented. The magazine uses the sea as a cutting point, from there talking about people, culture, environmental issues, art, architecture that are related to the sea. This issue is specifically about the sea and women.
This poster is a tribute to Kraftwerk, innovators and pioneers of electronic music. The poster is divided into 16 pieces, which corresponds to 16 steps in a normal sequencer. I tried to use my own visual language to re-interpret and capture the characteristics of their albums.
A poster for a screening series at ACFC(Art Center Film Club), which features 10 iconic neorealism movies. The poster can also be cut down and folded into a French-fold pamphlet.
A short motion piece featuring Toronto Raptors' first championship in franchise history.
This is a one-week project I did during my intern at Nike. The purpose of this project is to experiment with some new forms for the future Nike app. The whole app deploys a minimal visual language and tries to put all the emphasis on the products themselves.
This is a conceptual project during my Nike internship. The objective of this project is to rethink the traditional trial experience and create a physical destination that provides the opportunity to try Nike products in a more immersive environment.
The purpose of this project is to help KPCC, a public radio station based in Pasadena, update their mobile application. We refreshed the visual language and reorganized the workflow of the application to make it more attractive to the millennials, who are the new target audience.
Elizabeth Arden is a major American cosmetics, skincare and fragrance company founded by Miss Arden, which has a history of over 100 years. Elizabeth Arden relied too much on its reputation and fortune accumulated in the past and lacked the power of keeping pace with the times. The main purpose of this project is to help Elizabeth Arden get rid of the old-fashioned image, redefine new audience and also redefine the way women perceive their own power and beauty.
The project is to rebrand GoPro to help it reposition itself. Previously, GoPro uses four color blocks to represent four different kinds of cameras using scenarios, which doesn't make a lot of sense. From my point of view, GoPro's current market is too defined, which is only limited to extreme sports. I blend the four color blocks and use the gradient bar as the new visual language. In this way, I want to make GoPro feel more open-minded and flexible.
/|\ To the Top
© 2019 Derek Yang. All rights reserved.