Branding | 2016-11
Elizabeth Arden is a major American cosmetics, skincare and fragrance company founded by Miss Arden, which has a history of over 100 years. Elizabeth Arden relied too much on its reputation and fortune accumulated in the past and lacked the power of keeping pace with the times. The main purpose of this project is to help Elizabeth Arden get rid of the old-fashioned image, redefine new audience and also redefine the way women perceive their own power and beauty.
The video is made with footages from the Internet in order to help articulate the voice of the brand.