Branding | 2017-10
The purpose of this project is to rebrand GoPro to help it reposition itself. Previously, GoPro uses four color blocks to represent four different kinds of cameras using scenarios, which doesn't make a lot of sense. From my point of view, GoPro's current market is too defined, which is only limited to extreme sports. I blend the four color blocks and use the gradient bar as the new visual language. In this way, I want to make GoPro feel more open-minded and flexible.